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Gold Diggers of 1929: Canada and the Great Stock Market Crash
by George Fetherling
John Wiley and Sons Canada, 2004

This is the only book to fully explain the ramifications of the Crash in Canada, and to point out that its effects were far more catastrophic and long-lived for the fledgling Canadian economy. It explores the uniquely Canadian cast of characters, economic conditions, causes, and consequences. This re-release of a Canadian classic coincides with the 75th anniversary of the 1929 Crash, as well as the 25th anniversary of the book’s original publication.

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Campaign Coverage:
Cross Canada radio give-aways

Campaign Dates:
October 2004

Media Events:
October 25 – 29, 2004 CICX RADIO – Orillia, Ontario October 29, 2004 CKNW RADIO – Vancouver, B.C. October 28th or 29th, 2004 AM 680 – Toronto, Ontario Date TBA CHUM Radio – Ottawa, Ontario CKMS-FM - Waterloo, Ontario October 27, 28 or 29, 2004 CFAM Radio – Altona, Manitoba October 27, 28 or 29, 2004 CJRB Radio – Boissevain, Manitoba October 27, 28 or 29, 2004 CJRB Radio – Steinbach, Manitoba CJTT Radio – New Liskeard, Ontario 92 CITI FM RADIO –Winnipeg, Manitoba

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